Digital Communication Specialist
Location:EAC (Education and Administration Center)
Colorado Springs, CO
Recruiting Start Date:01/13/2023
Estimated Start Date:02/06/2023
The Digital Communication Specialist is an integral member of the Department for Communication. The position requires an energetic and strategic communicator who has a strong understanding of web and digital communications and can juggle multiple responsibilities with numerous deliverables. Specifically, this position is responsible for creating, monitoring, and evaluating content, both written and graphic, for the district website and its 40 school websites. Additionally, the position is responsible for collaborating on the district’s digital advertising efforts and social media efforts.
The following statements are illustrative of the essential functions of the job and other key duties that may be required. The description may not include all functions performed by the incumbents in various locations. The district reserves the right to modify or change the duties or the essential functions of this job at any time.
Reports consistently for work as scheduled
Performs other duties as assigned
Attains proficient or higher evaluations on established Performance Standards
Written & Visual Communication
Researches, collects, curates and creates engaging original content.
Publishes content for the district website and its 40 school websites.
Manages and creates visual assets for all web communication.
Tracks web metrics and develops regular monitoring reports.
Makes presentations to various stakeholder groups.
Strategize ways to organically grow the district and school digital audiences.
Creates and implements a web content editorial calendar.
Creates content that meets both district and school brand requirements.
Monitors district and school web assets to ensure brand standards are met.
Provides in-person and virtual web content trainings.
Provides in-person and virtual social media trainings.
Forges authentic, trusting relationships across the district and community.
Social Media & Advertising
Co-creates social media posts and strategies.
Co-creates digital marketing campaign copy and strategies.
Monitors success of campaigns and postings.
Knowledge, Skills, and Abilities
Ability to manage multiple projects at once
Ability to prioritize and plan effectively
Ability to think differently and be creative
Ability to work both independently and in a team environment
Embrace professional learning opportunities to continually improve abilities
Excellent oral communicator
Experience with inclusive design
Experience with interpersonal communication and relationship building
Expert in AP style for written content
Flexible and open to change
High attention to detail, including an eye for grammatical and spelling errors
Manage time with little supervision
Outstanding interpersonal skills
Perform well under tight deadlines and stressful situations
Proficient with Microsoft, Adobe, and CMS programs
Proven, proactive brand management skills
Respond positively and proactively to critical feedback
Solid technology skills
Solid understanding of the principles of effective marketing and communications
Stay on top of industry-wide digital best practices
Strategic and goal oriented
Superior presentation skills
Top-notch writer and editor
Working knowledge of design principals
Work Environment: The work environment characteristics described here are representative of those a staff member typically encounters while performing the essential functions of this job. They are included for informational purposes and are not all-inclusive.
Physical Demands: The following are some of the physical demands commonly associated with this position. They are included for informational purposes and are not all-inclusive. All physical demands, if listed, are considered essential functions.
Sits, stands, walks, stoops, kneels, and crouches/squats while performing duties
Has oral and auditory capacity enabling interaction interpersonally and/or through communication devices
Uses eyes, hands, and finger coordination enabling the use of equipment and writing utensils
Cognitive Functions: The following are some of the cognitive functions commonly associated with this position. They are included for informational purposes and are not all-inclusive. The staff member may be required to analyze, communicate, compare, compile, compute, coordinate, copy, evaluate, instruct, negotiate, synthesize, reason, and use interpersonal skills.
Bachelor’s degree public relations, journalism, organizational communication, advertising, marketing, or technical communication.
Up to 3 Years Professional experience creating content for a business or non-profit website
Working knowledge of Microsoft Office 365, both application and cloud-based collaboration platforms
Expertise with Website Content Accessibility Guidelines (WCAG) and Search Engine Optimization (SEO) best practices, Google Analytics operation
Mastery of current web-based technologies
Experience with the Adobe creative suite or similar platforms
Experience with website content management systems (CMS) and digital marketing tools
3-5 Years of experience in communication, branding, marketing, advertising, journalism, or technical communication
Proven track record of creating successful and impactful digital communication tactics.
Experience working in or with education (K-12 or Higher Ed)
Experience working in or with a Marketing, Communication of Advertising Departments
(Based on job relevant experience at 100% FTE)
Scheduled Weekly Hours:40
Hours per Day:8.0 hour(s) per day
Number of Days per Year:230 days M-F
FLSA Status:United States of America (Exempt)
How to Apply:
New applicants (including current district staff members) must use the Workday application portal. Documents emailed directly to a supervisor will not be considered for application purposes and will not receive a response. A completed online application also includes the following uploaded documents in PDF format:
- A letter of application which states why you feel you are qualified for this position, and your background and experience relating to this position
- A current resume
- Three current letters of recommendation (i.e., less than one year old)
- Complete undergraduate and graduate transcripts (in color, readable, and reflecting official status where applicable)
Please do not call to request site visits or interviews at the school/location. Please direct all inquiries via the email address indicated on the posting.
Hiring Manager Email: