Digital Communication Specialist

Location:

EAC (Education and Administration Center)

Colorado Springs, CO

Recruiting Start Date:

01/13/2023

Estimated Start Date:

02/06/2023

The Digital Communication Specialist is an integral member of the Department for Communication. The position requires an energetic and strategic communicator who has a strong understanding of web and digital communications and can juggle multiple responsibilities with numerous deliverables. Specifically, this position is responsible for creating, monitoring, and evaluating content, both written and graphic, for the district website and its 40 school websites. Additionally, the position is responsible for collaborating on the district’s digital advertising efforts and social media efforts.

The following statements are illustrative of the essential functions of the job and other key duties that may be required. The description may not include all functions performed by the incumbents in various locations. The district reserves the right to modify or change the duties or the essential functions of this job at any time.

• Reports consistently for work as scheduled

• Performs other duties as assigned

• Attains proficient or higher evaluations on established Performance Standards

Written & Visual Communication

• Researches, collects, curates and creates engaging original content.

• Publishes content for the district website and its 40 school websites.

• Manages and creates visual assets for all web communication.

• Tracks web metrics and develops regular monitoring reports.

• Makes presentations to various stakeholder groups.

• Strategize ways to organically grow the district and school digital audiences.

• Creates and implements a web content editorial calendar.

Branding

• Creates content that meets both district and school brand requirements.

• Monitors district and school web assets to ensure brand standards are met.

Customer/Client Relations

• Provides in-person and virtual web content trainings.

• Provides in-person and virtual social media trainings.

• Forges authentic, trusting relationships across the district and community.

Social Media & Advertising

• Co-creates social media posts and strategies.

• Co-creates digital marketing campaign copy and strategies.

• Monitors success of campaigns and postings.

Knowledge, Skills, and Abilities

• Ability to manage multiple projects at once

• Ability to prioritize and plan effectively

• Ability to think differently and be creative

• Ability to work both independently and in a team environment

• Detail-oriented

• Embrace professional learning opportunities to continually improve abilities

• Excellent oral communicator

• Experience with inclusive design

• Experience with interpersonal communication and relationship building

• Expert in AP style for written content

• Flexible and open to change

• High attention to detail, including an eye for grammatical and spelling errors

• Highly organized

• Manage time with little supervision

• Outstanding interpersonal skills

• Perform well under tight deadlines and stressful situations

• Proficient with Microsoft, Adobe, and CMS programs

• Proven, proactive brand management skills

• Respond positively and proactively to critical feedback

• Solid technology skills

• Solid understanding of the principles of effective marketing and communications

• Stay on top of industry-wide digital best practices

• Strategic and goal oriented

• Superior presentation skills

• Top-notch writer and editor

• Working knowledge of design principals

Work Environment: The work environment characteristics described here are representative of those a staff member typically encounters while performing the essential functions of this job. They are included for informational purposes and are not all-inclusive.

Physical Demands: The following are some of the physical demands commonly associated with this position. They are included for informational purposes and are not all-inclusive. All physical demands, if listed, are considered essential functions.

• Sits, stands, walks, stoops, kneels, and crouches/squats while performing duties

• Has oral and auditory capacity enabling interaction interpersonally and/or through communication devices

• Uses eyes, hands, and finger coordination enabling the use of equipment and writing utensils

Cognitive Functions: The following are some of the cognitive functions commonly associated with this position. They are included for informational purposes and are not all-inclusive. The staff member may be required to analyze, communicate, compare, compile, compute, coordinate, copy, evaluate, instruct, negotiate, synthesize, reason, and use interpersonal skills.

Required Qualifications:

• Bachelor’s degree public relations, journalism, organizational communication, advertising, marketing, or technical communication.

• Up to 3 Years Professional experience creating content for a business or non-profit website

• Working knowledge of Microsoft Office 365, both application and cloud-based collaboration platforms

• Expertise with Website Content Accessibility Guidelines (WCAG) and Search Engine Optimization (SEO) best practices, Google Analytics operation

• Mastery of current web-based technologies

• Experience with the Adobe creative suite or similar platforms

• Experience with website content management systems (CMS) and digital marketing tools

Preferred Qualifications:

• 3-5 Years of experience in communication, branding, marketing, advertising, journalism, or technical communication

• Proven track record of creating successful and impactful digital communication tactics.

• Experience working in or with education (K-12 or Higher Ed)

• Experience working in or with a Marketing, Communication of Advertising Departments

Compensation Range:

$52,740-$62,740

(Based on job relevant experience at 100% FTE)

Scheduled Weekly Hours:

40

Hours per Day:

8.0 hour(s) per day

Number of Days per Year:

230 days M-F

Full-time - Regular

FLSA Status:

United States of America (Exempt)

allison.cortez@asd20.org